Friday, September 12, 2008

The Washington Post Goes Green All Over

Attended an event this past Wednesday at the Washington Post, a Q&A session with Post writers. Only stayed for the first half, which was quite interesting. But I'm jumping ahead.

When we arrived, we received a green publication, and a bingo-like card to fill as we walked around each of the tables, which were set up as a small Going Green expo. Everyone who visited every table got a raffle ticket. There were too many window companies, in my opinion, but at one of the window companies' tables I got a free reusable shopping bag!

Ironically, most of the tables were handing out half a dozen pamphlets and brochures each.. most of them white paper, which is easily recycled, but some not - and the first step is to not create that paper, so that it doesn't need to be recycled, which unsurprisingly uses more energy than not having anything to recycle in the first place.

I found the panel session to be fascinating. Firstly, the MC asked a question, which made for a great ice-breaker, IMO. Not only that, it was a pertinent question: Is this new green consciousness a fad, or is it here to stay? The members of the panel almost unanimously agreed that trends show it seems to be here to stay. Although on trips up to Massachusetts over the Labor Day weekend, they noticed just as many cars speeding (which uses more fuel than going the speed limit) there were, they mentioned, fewer cars on the road than in previous years. (I took the train). More effort is being made by companies to create big changes, like NASA, which is moving toward eliminating coal plants in the near future. Furthermore, Jura Koncius, writer for the Home section, mentioned that green labels are selling more. Incandescent lightbulbs are being phased out, and apparently will soon be outlawed in the US (haven't checked up on this and am a bit sceptical). Also on the rise are farmers markets.

The last point made in answer to this question was the one main motivating factor: Greed. It all comes back to money. If green products become cheaper, or even if they're statistically cheaper over the long run, consumers will start buying them, and corporations are going to market what sells.

Question number two asked why all the focus is on consumers. One panel member responded that it is also a political question (hint hint: if you're not already involved in politics, get started!!). Marc Kaufman put it this way: Obama says environmental policies are going to change, McCain says they're going to change, Biden wants change, Palin doesn't.

One attendee asked why green products like Seventh Generation detergents aren't on the shelves, and the answer was: Speak to the store manager. If that doesn't work, write the company itself. Also, Proctor and Gamble (according to a panel member not the most environmentally conscious company) has started packaging its detergents in more concentrated forms, which cuts back on transportation emissions and materials used in the packaging itself.

Lastly, a lady asked if organic food, which evidently sits on shelves longer, isn't less healthy than normal produce. One panel member's opinion was that organic food, no matter how long it's sitting on the shelves (I wouldn't buy fuzzy vegetables) is healthier, because there are no pesticides. Statistically the produce that gets the most pesticide treatment is the peach, followed by apples and lettuce. I'm never going to not wash my produce again, and when I wash my lettuce you can bet I'm washing the insides of the leaves, too. No doubt.

Some useful websites:
Environmental Working Group (for lists of produce that are grown with pesticides)
Green Pages (lists of companies that sell green products)


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