Why Bother?

I know a few readers and I have been having something of a debate to answer the question: What effect can one individual have on the Big Problem? (Whichever problem one might be referring to at the time, or indeed, all of them at once). In this case, however, we'll stick to the Green Problem.

This article, by Michael Pollan of the New York Times, proposes to answer the question, Why Bother ? Why bother growing your own garden, or turning off your water faucet while you wash your hands or brush your teeth? Why bother using a clothes line instead of a dryer, or handwashing dishes instead of using a dishwasher (see post about Dishwashing Dilemma, and article at Slate.com for more on that issue, however)... Why bother opening windows instead of turning on the AC in the summertime? Why re-use and recycle when the trash can is right there? Why make all these little changes in your life when it's easier, and more habitual, to go on as you always have?

What can one person do, when the crisis is already here? Does it really require legislation and different technology before the change can be effective? Then again, what happens when 300 million people make the decision to bother?